The beginning of Atzenhoffer began in the roaring 20's on May 1, 1926 in a small 2,100 square foot building in downtown Victoria. Edgar L "Ed" Atzenhoffer established the dealership at age 23 with only two employees. Ed had previous experience at a local Buick dealership. During these early days Atzenhoffer served as office manager, sales manager, clerk, bookkeeper, and even janitor. The young company grew quickly and delivered 396 new cars in less than 2 years. Building on this early success came a new one and a half story brick building that had its grand opening on January 2, 1928.
During and after the great depression, Atzenhoffer continued to grow and serve Victoria, Texas and the surrounding area, including Corpus Christi, Beeville, El Campo, Rockport, Cuero, Hallettsville, Port Lavaca, Bay City, Seguin, Gonzales and more. Milton S. "Bully" Greeson, Ed Atzenhoffer's Son-in-law, joined the firm in 1951. He moved up through the company, serving as a body shop representative, service representative, new car salesman, and used car manager before buying a financial interest in the company in 1962. He became the dealer designate in 1965, six years before the passing of Ed Atzenhoffer in 1971.